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What is micro-influencing? 

A micro-influencer is someone with a social media following that has between 1,000 to 100,000 followers/audience members, they use their following to promote products and are considered experts in their respective niche. 

What services does PETRA have to offer?

Our company has two services to reach the same aim, which is to find influencers for sustainable brands.

These are the platform, and the agency.

The platform allows brands to pay to send briefs to PETRA musician members to find relevant music influencers. This works best when a brand wants to reach multiple influencers at a time - for example, gifting a product in return for a social media post or review.

The agency is best for brands who want to work with an influencer in a more in-depth way, over a longer term.

For example, Beyonce and Topshop/Ivy Park, or Crocs and Post Malone.

Why should I choose a music-influencer agency over a general influencer agency?

 Brands want to collaborate with Social Media Influencers in order to expand their reach and drive conversions. Growth of influencing resulted in a lack of diversity and all too often little or no connection between influencer and product, this doesn’t suit sustainable brands who need influencers that embody their ethos. 

We connect sustainable brands with musicians who are passionate about changing the face of sustainability, and sharing their passion with their fans. Our musicians will be particular about which brands they work with because they are serious about their brand image and won’t promote things just for the sake of it. The great thing about our artists is that their influence doesn’t stop on social media. They can wear and use your product in music videos, on tour, live streams and so on.

Average engagement is around 3%, musicians tend to be between 17-20%

What are the benefits of influencer marketing?

  • Enhances Brand Awareness

  • Builds Trust And Authority

  • Reaches Target Audience

  • Sets A Trend

  • Creates Partnerships

  • Generates Leads

  • Offers Value

  • Helps Content Strategy

Does influencer marketing affect your SEO?

Influencers help in raising brand awareness and promoting products more effectively than paid advertising. Creating unique content can be daunting, but it’s necessary for improving your search engine ranking. Not only does Google look at the content quality, keyword usage, and content readability, but it also looks at the quantity and quality of social shares on all platforms.

As influencers have a massive following, they can automatically improve your visibility when they share your content or engage with your brand. This increases your chances of attracting potential site visitors which delivers higher rankings in search engines.

Does the Brand or the influencer own the content?

Brands may pay or gift the influencer with products to create content for campaign purposes, but it is the influencers who retain the rights to their content. 

However, brands can stipulate in their contracts to have the right to use the content for a certain period of time, or indefinitely. They may also continue to allow influencer’s to own the content, but have the right to re-use it for future                                                                                     campaigns, and in advertisements.                                                                                                                                                                                                    

If the contract states nothing about ownership or intellectual property rights, then the influencer has the copyright on that content and all rights associated with the copyright.