Alim Kamara for PETRA

we connect sustainable brands with music influencers.

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We connect sustainable brands with music influencers. Our musician members are dynamic and diverse compared to traditional influencers. More importantly, we find that musicians are a very passionate group overall, and their passion extends into environmentalism. It helps that they have a genuine connection with their fans, who trust their opinion. 


We aim to create the most authentic connection between sustainable brands and the music influencer of their choice. Each campaign run through PETRA raises awareness of sustainability and encourages audiences to make eco-friendly lifestyle choices.

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opportunities

These opportunities from sustainable brands are available for PETRA music influencers. To find out more about the platform and join, please click here.

Sustainable Fashion Week

ends

29 Jun 2021

PETRA opportunity for music influencers

SFW is the first fashion week of its kind, with a focus not on next season’s trends, but instead on activating the community and making sustainable fashion inclusive and accessible. SFW will be hosting a week of creative and community-led activity in the UK in September 2021, following their four themes of Regenerate, ReWear, Repurpose and Reconnect. They’ll stage a curated programme of informative panel discussions alongside mini-engagement events held in community spaces, by the community.

the ask

What they’d love is to ask music-influencers to direct people to their IG page and website, asking followers to join their September programme.



Additionally, they would love for influencers to participate themselves in Sept - hosting a mini event either in person or online to reach out to their community and encourage them to make changes in their relationship with fashion. They would promote and showcase these events as part of the programme.

Criteria

None!

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Unified Nature

ends

15 Mar 2021

PETRA opportunity for music influencers

Unified Nature is a sustainable streetwear brand based in the Netherlands. The company was founded in order to embark change and reform the ongoing environmental and social impact of the apparel industry

the ask

In return for a gifted tee, they would like a musician influencer to post one insta feed post and one story posted on your account

Criteria

Minimum 2,000 followers on Instagram

At least 4% engagement

Passionate about sustainable fashion

Based in the Netherlands, Belgium, Germany, Italy, France or the UK

iloh

ends

30 May 2021

PETRA opportunity for music influencers

Iloh is the UK’s first by women, for women sexual health and wellbeing retailer.

They are a concept store selling an edit of contemporary pleasure and menstrual products, all exclusively designed by women.

Championing design innovation and empowering women is at the core of what they stand for. Each item on ILOh has been curated to live in plain sight and confidently become part of everyday life.

the ask

ILOH are looking to gift females and couples sexual wellness and menstrual products in exchange for one story and one feed post on your Instagram account.

The posts should be accompanied by an honest caption about the product and the brand.

Criteria

Minimum 2,000 followers on Instagram

At least 4% engagement

Passionate about
female empowerment, body positivity and self-love

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“We loved working with Petra Partnerships! They were supportive, worked with real clarity and helped us reach audiences that we would not have been able to reach independently."

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