Alim Kamara for PETRA

we connect sustainable brands with music influencers.

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We connect sustainable brands with music influencers. Our musician members are dynamic and diverse compared to traditional influencers. More importantly, we find that musicians are a very passionate group overall, and their passion extends into environmentalism. It helps that they have a genuine connection with their fans, who trust their opinion. 


We aim to create the most authentic connection between sustainable brands and the music influencer of their choice. Each campaign run through PETRA raises awareness of sustainability and encourages audiences to make eco-friendly lifestyle choices.

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opportunities

These opportunities from sustainable brands are available for PETRA music influencers. To find out more about the platform and join, please click here.

DAME.

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30 Nov 2021

PETRA opportunity for music influencers

The world's first climate positive period brand. Cleaning up the period industry with award-winning period products. B Corp + carbon negative business.

the ask

Gifted any period product in exchange for one feed post and one story. Item needs to be clearly displayed in the picture and the caption must share your genuine thoughts about the product.

Criteria

Based in the UK

Anyone who has periods

Minimum 2,000 followers and good engagement

NOP

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1 Nov 2021

PETRA opportunity for music influencers

NOP, the New Ordinary People, are an urban and sustainable lifestyle brand who want to raise their brand awareness. Their main focus is on building awareness of fast fashion problems (exploitation of the earth, people and the damage caused by the lands full of textile waste and the use of chemicals) and single-use plastic in general (their business model is zero-waste).

the ask

In return for 1-4 items from their whole catalog (at least one has to have the full NOP logo on it), NOP would like Instagram and/or Facebook posts/stories/reels with the products tagging and talking about them. They’d like it to be a naturally felt promotion – from the heart, so the influencers have the freedom to choose what works the best for their audience. The goal is to talk about sustainability and to use NOP as a brand to communicate this state of mind

Criteria

Based in Europe

iloh

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30 May 2021

PETRA opportunity for music influencers

Iloh is the UK’s first by women, for women sexual health and wellbeing retailer.

They are a concept store selling an edit of contemporary pleasure and menstrual products, all exclusively designed by women.

Championing design innovation and empowering women is at the core of what they stand for. Each item on ILOh has been curated to live in plain sight and confidently become part of everyday life.

the ask

ILOH are looking to gift females and couples sexual wellness and menstrual products in exchange for one story and one feed post on your Instagram account.

The posts should be accompanied by an honest caption about the product and the brand.

Criteria

Minimum 2,000 followers on Instagram

At least 4% engagement

Passionate about
female empowerment, body positivity and self-love

Good Zest

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1 Nov 2021

PETRA opportunity for music influencers

We have an amazing Organic Body Oil that has been featured in Tatler magazine and contains just 7 Natural Ingredients. It is great for all skin types (including Sensitive Skin) but especially for Dry Skin which is in need of nourishment. We have two varieties - Organic Mandarin which is great for Hydrating the skin and Grapefruit which provides fantastic natural detoxifying benefits. All of our products are plastic-free, vegan, cruelty-free and certified Organic. They are produced in small batches and hand bottled in Staffordshire, UK.

the ask

They will provide a free sample to any influencers who would like to try the product and in return, they would like them to recommend the brand / the product on their Instagram / social channels - 1 grid post and 1 story

Criteria

Someone who is passionate about the benefits of Natural or Organic skincare and who believes that products that are Good for You can also be Good for our Planet!

Based in the UK

Sustainable Fashion Week

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29 Jun 2021

PETRA opportunity for music influencers

SFW is the first fashion week of its kind, with a focus not on next season’s trends, but instead on activating the community and making sustainable fashion inclusive and accessible. SFW will be hosting a week of creative and community-led activity in the UK in September 2021, following their four themes of Regenerate, ReWear, Repurpose and Reconnect. They’ll stage a curated programme of informative panel discussions alongside mini-engagement events held in community spaces, by the community.

the ask

What they’d love is to ask music-influencers to direct people to their IG page and website, asking followers to join their September programme.



Additionally, they would love for influencers to participate themselves in Sept - hosting a mini event either in person or online to reach out to their community and encourage them to make changes in their relationship with fashion. They would promote and showcase these events as part of the programme.

Criteria

None!

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Unified Nature

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15 Mar 2021

PETRA opportunity for music influencers

Unified Nature is a sustainable streetwear brand based in the Netherlands. The company was founded in order to embark change and reform the ongoing environmental and social impact of the apparel industry

the ask

In return for a gifted tee, they would like a musician influencer to post one insta feed post and one story posted on your account

Criteria

Minimum 2,000 followers on Instagram

At least 4% engagement

Passionate about sustainable fashion

Based in the Netherlands, Belgium, Germany, Italy, France or the UK

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“We loved working with Petra Partnerships! They were supportive, worked with real clarity and helped us reach audiences that we would not have been able to reach independently."

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